Thanks for keeping track of how coaching is depicted in funny ways. You mentioned the Russian newspaper ad for a life coach, and it was hilarious. The ad itself included a reference to another media depiction of coaching. It seems that your favorite rock group, Metallica, made a movie called "Some Kind of Monster," and in the movie the band members make use of a life coach. Here's a great description of the life coach from Wikipedia: "Phil Towle is a performance coach. He is most notable for his appearance in the Metallica documentary Some Kind of Monster. In it, he is shown working with the band through the process of making their eighth studio album 'St. Anger.' Towle has contracted with music labels, baseball teams and other organizations when their "talent" needs help. Previously he held a clinical social worker license in Kansas. However, the board revoked his license after one of Towle's psychotherapy clients filed a complaint with the Kansas Behavioral Sciences Regulatory Board. The complaint alleged he urged her to continue therapy after she decided to end it. The board investigated and, among other alleged violations, cited Towle for 'continuing treatment when it was not beneficial to the client' and 'failing to terminate the social work relationship.' [1] As a result, Towle no longer refers to himself as a 'therapist' but as a 'performance coach' - though he is often erroneously referred to as a therapist." It's even funnier when reality imitates the movies.