This is the forth part in a five part series on how you can profit from your invention or idea.

Part 1 described Stage 1, the Invention Stage. There were three steps illustrated in part 1:
1. Find a need and fill it
2. Record the invention in writing
3. Research the invention

Part 2 described the concept of the Business Stage and the first two steps in this stage.
Step 4. Complete a Feasibility Study
Step 5. Complete a Strategic Plan.

Part 3 described the difficult financing step of the Business Stage.
Step 6. Attain Money to Finance the Business

Part 4 will describe the two production steps of the Business Stage.
Step 7. Produce and Package the Invention for Implementation
Step 8. Promote the Invention to Entice Others to Buy.

7. Produce and Package the Invention for Implementation. This entails the construction, production, and preparation of the invention for delivery for implementation, and is where a good bit of the money is spent. It is also one of the core ingredients of the Business Stage.

Personal Options for you. You are probably are not geared to personally handle this step. Producing and packaging an invention is a special business related action that is quite different than the creation process. For this reason, you should use either a team or an outside business to complete this step. However, the quality and accuracy of the produced invention will be of a big concern to you.

8. Promote the Invention to Entice Others to Buy. This is the last step in the Marketing process, and is unfortunately most often considered the only Marketing Step. The first 3 steps of the Marketing process are:

1. Producing a product that others will want (find a NEED and fill it),

2. Placing the product where it will be easier for others to get it,

3. Pricing it so that others will be willing to pay the price and generate the desired profits.

These were partially discussed in the previous steps.

We will discuss the Promotion step here. The Promotion step has two parts. One part is Public Relations (PR) and the other part is Advertising. Lets define these 2 parts.

Public Relations are communicating to the public about the existence and possible uses and benefits of the invention. The purpose is to alert the public that the invention exists and make them familiar with it.

Advertising is communicating to potential customers about the availability and specific benefits of the invention. The purpose of advertising is to create a desire in potential customers to contact someone about the invention. In other words, to create contact (traffic).

Personal Options for you. You may enjoy personally participating in Public Relations, because it involves personal recognition and the need to tell the story in a human context. Just like Authors present their books to the public, so can you. It can be hard work, and when done right, can be fun and be very productive.

You should seriously consider using others to execute the Advertising step that specializes in this field, because it requires unique knowledge, talents, and skills.