“The American Management Association (AMA) commissioned the Institute for Corporate Productivity to conduct a study entitled “Coaching-A Global Study of Successful Practices-Current Trends and Future Possibilities 2008-2018” This is the second comparison of the findings of this independent study with the methods practiced by TCC for over 7 years that further validates that TCC’s very unique method of connecting TCC clients with their best-matched coaches provides the most successful process for coaching clients to achieve their coachable goals.

The study reported that “Nearly one-quarter of respondents (24%) indicated they had, indeed, terminated coaching assignments.” When you consider that a majority of organizations do not measure the ROI of coaching, (the subject of my next blog) I wonder if the completion of the organizational coaching “assignments” resulted in the individual clients achieving their coachable goals? I feel this low percentage does not fully represent the lack of success rates for organizational coaching.

The study revealed in-depth reasons why the coaching relationships (called assignments) were terminated before the clients achieved their goals. The reasons given by the “over 1,000 executives and managers questioned” once again confirmed the reasons why TCC’s pre-coaching consultations of all prospective clients is so important. Through the pre-coaching consultations with prospective clients, TCC and the clients will both be assured that all four of the four key conditions to successful coaching are met to suit the clients before coaching is begun. Briefly, the four key conditions that must be met to suit the individual coaching clients before coaching starts to assure the success of coaching are:

1.The client must have at least one coachable goal

2. The client must be ready for coaching

3. The client must be matched with the coach they really like, respect and feel a close trusting relationship with.

4. The coach must be an experienced, motivated coach, who does not try to mix training, consulting teaching etc. into the relationship, and who has coached many others like the client to great successes, and has the natural gift of coaching.

When coaching clients feel that all four of these key conditions are fully met to suit them, then the chances of success are excellent. TCC will not proceed with coaching unless a client confirms that keys #1. and #2. are met by the client. AND TCC guarantees that key’s #3. and #4. are met through TCC’s Initial Period Money Back Guarantee.

The Study reported the following Major Finding

“MAJOR FINDING The top reason cited for terminating a coaching assignment was a mismatch between the coach and the employee. “

TCC fully agrees that the match between client and coach is critical and TCC provides clients with a Money Back Guarantee that the match will be made. Further details by the study reveals the following reasons the coaching process was terminated before success:

“To what extent do you agree that the termination was based on the following reasons?” The numbers represent the “Percent agreeing or strongly agreeing.” I have added how TCC’s program to meet the four key conditions would prevent these obstacles from occurring.

“Mismatches between coach and employee 65%” TCC Guarantees that TCC clients will match their best-suited coach or TCC returns their money

“Questionable expertise of coaches 53%” TCC Guarantees that all TCC coaches will have many years of experience, have exemplary success rates for similar clients and are very capable coaches. TCC has accepted only 168 coaches out of over 2,000 coaches who have applied and TCC has released 38 of those coaches due to dropping below TCC’s very high standards.

“Inability of employee to change 42%” Prospective TCC clients discover their readiness for coaching, which is key number two, before they begin coaching. If the clients are found not to be ready, coaching through TCC does not begin.

“ROI not easily measureable 39%” The reason TCC was formed and exists is that TCC clients actually achieve their coachable goals. Determining whether TCC clients achieve their initial coachable goals is an easily measured event. The success of TCC is measured by the high success rates of our clients.

“Unwillingness of employee to engage in the coaching process 37%” Once again, this is a client readiness factor. TCC discovers whether TCC clients are voluntarily willing to participate in the coaching process before they are accepted as part of key condition number 2

“Lack of time for employee’s participation 33%” Once again, this is a client readiness factor. TCC discovers whether TCC clients are voluntarily willing to participate in the coaching process before they are accepted as part of key condition number 2

“Insufficient funding 33%” Once again, this is a client readiness factor. TCC discovers whether TCC clients are willing and capable of investing in themselves, the most important asset they will ever have, before they are accepted as part of key condition number 2

“Not seen as urgent by top management 33%” Normally, this would not be an issue with TCC because our total focus is on the success of our individual clients and management factors do not enter the equation.

Another Major Finding of the study also further validates key condition #1

“MAJOR FINDING The more a company has a clear reason for using a coach, the more likely that its coaching process will be viewed as successful. The fact that each of the purposes was significantly correlated with coaching success suggests that organizations that simply have a well-defined purpose are more likely to report coaching success than those organizations that aren’t sure what their purposes in coaching are.”

Fulfilling TCC’s 4 key conditions to successful coaching eliminates obstacles to coaching success.

The study revealed the major reasons coaching relationships are terminated before the goals are achieved. Preventing these premature terminations would virtually assure successes by allowing clients to actually achieve their coachable goals to generate the remarkable benefits these goals produce. Preventing these obstacles will also save considerable money, time, and effort on pursuing coaching without success. The unique pre-coaching processes TCC designed and use have been preventing the specific terminations described in the study and further explains why TCC clients achieve at least their initial goals at a success rate of over 96%.

Having a clear coachable goal is a key condition to coaching success

The study also revealed that the rate of success of coaching is determined by the clarity of their goals for coaching going in. The reason anyone engages a personal coach (whether called a business, executive, life, or career coach) is to accomplish his or her coachable goals. The coaching process is about completion, or accomplishment where the clients reach their goals. Should the client not achieve their goals, then the coaching was not successful, and many times the effort and money spent could be considered misspent. Coaching is like building a house. Spending money with contractors and suppliers and expending the time and effort to build a house is only worth it after the house is completed. Who would want to move into a partially constructed house? Thus, it is imperative that the house be completed as defined. Likewise, it is just as important that the coaching process be completed to the full completion of the client’s coachable goals.