Nancy Rommelmann in her April 9, 2008 blog entitlied "The Tyranny of Flawlessness" claimed that the rise in the coaching industry was connected to the rise in the elective cosmetic surgery. She reported coaching and cosmetic surgery both promoted eliminating human flaws. One by surgery, the other by some unknown other method. She also quoted Micki McGee and her book entitled Self Help, Inc. Makeover Culture in American Life

I have to dispute SOME of the statements by Micki McGee that Nancy apparently endorses because she published them, and some of Nancy’s statements about coaching, and unfortunately, I have to agree with at least TWO of Micki’s statements.

First lets discuss this question/statement. “Is the stratospheric rise in life coaching due to the fact that anyone can be one?”

The overwhelming reason for the rise in the growth of the personal coaching industry since about 1991 is because true Personal Coaching Works! The personal coaching process fulfills a human void that none of the other 9 major human improvement processes even touch, and personal coaching fills this human need better than anticipated. The human void I am referring to is the desire many people have to discover and unravel the mysteries of themselves. Once people truly discover and accept their own individual and unique humanity, they can very easily change the conditions around them to achieve remarkable coachable goals. They now KNOW themselves, versus GUESSING whom they are.

Unfortunately, I also agree that another reason for the rise in coaching is that anyone can CALL THEMSELVES a coach. This is especially true during the past 6 to 7 years. First, there is the herd or bandwagon process. The true successes generated by personal coaching during the 90’s brought in others. Since it cost nothing to call yourself a coach, thousands of people jumped in to give it a try. In addition, the coaching INDUSTRY promoted this tidal wave of new coaches through the meteoric increase in coaching schools. The number of FOR PROFIT coach training schools has grown from about 14 in 2000 to over 250 today, by SELLING the promises to training students to become successful coaches by buying their training, which is frequently given via long distance learning (read very low costs). The reason the number of coaching schools grew is because they made lots of money selling anything that resembled coach training to the many people who wanted to join in on the bandwagon of coaching.

Lets discuss the statement “Coaching, like behavioral drugs, promises a speedy recovery. It's very proactive.”

Personal coaching is not about promising speedy recovery, because personal coaching does not fix anyone nor alter minds like behavioral drugs. The true self-discovery that a personal coach assists clients to achieve is not fixing, but discovery and acceptance. Drugs alter the chemical makeup of the mind and CAUSE thinking, behavioral and emotional changes.

Personal coaching IS very proactive

But, I agree that personal coaching IS very proactive. Personal coaching is about moving forward towards achieving future based coachable goals by taking advantage of the newly discovered clear knowledge a person gains about him or her self. It is an extremely powerful and successful process that only some people can benefit from. To succeed at coaching people must want and seek to take full RESPONSIBILITY of their lives, which in turn allows them to gain control. No blaming others or seeking quick fixes through drugs, or surgery.

The rise of personal coaching is NOT connected to corporate personnel changes

I fully disagree that the rise in coaching had anything to do with the “downsizing of middle management,” or “the rise of the HMO and the decline in coverage for mental health,” or “because a lot of people coming to coaching from the financial industry.” These comparisons reflect the writer’s assumption that virtually all work related matters emanate from the corporate world and the “money, power, status, control, fakeness, and politics” of the corporate world drive everyone.

True personal coaching focuses on people seeing and ACCEPTING their true selves, in all aspects, without judgment or guilt. I completely disagree with the statement “coaching strikes me as running parallel with the cosmetic surgery industry: we should all appear flawless, as quickly as possible.” I also fully disagree with your statement “Both the cosmetic and coaching industries bank on the idea that you want to be flawless, as if this were something to strive for.” The flashy world of the media and corporations where image, spin, and fiction are everything and substance and truth are meaningless, can be considered a major force in driving people to cosmetic appearance enhancing surgery. You even support my belief by providing an example that is based solely on the corporate culture. Cosmetic surgery is all about fake image that others see.
True personal coaching is only about self-discovery, self-awareness to change the conditions around you, not changing the person’s physical appearance to suit others.

Nancy’s and Micki’s confusion about coaching is understandable

However, I do not blame Nancy or Micki for their confusion and disdain for coaching. They have a right to express their perspectives. The coaching industry has grown in size and complexity such that it does not offer the general public a clear understanding of what true personal coaching really is. In addition, the thousands of people who call themselves coaches provide anything but coaching, but call it coaching. Many new coaches discovered that claiming to be specialty “niche” coaches will attract attention and hopefully some unsuspecting people who fall for their charades. The media does not help, because they eagerly publicize the more outlandish and controversial of these niche coaches, which legitimizes them in the eyes of the public. You have probably come in contact or been told about these supposed coaches.

Explaining the true personal coaching process is not easy and it is an educational process. Consequently, what we have here is a failure to communicate.